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[C] The following conclusions are supported by limited evidence or expert opinion:
Key messages are the core messages that you want your target audiences to hear and remember. They create meaning and headline the issue.
Develop key messages that you want the media to report.
In preparing key messages, be aware of and use the Communicators Commandments.
During an interview, stay focused on your key messages and use the techniques of hooking, bridging and flagging to return the