Social Media: Dialling into the Digital Age Part II
Highlights of this article have been drawn from the Dietitians Association of Australia’s, ‘Dialling into the digital age: Guidance on social media for DAA members’ resource (2011). Authored by Emma Stirling, and DAA Reference Group members Catherine Saxelby, Zoe Nicholson, Tara Diversi, Sally Johnston, Lisa Simpson, Maree Garside, and Frances Gilham.
In Part I of this series, we highlighted how social media is not a passing fad, but rather a new way of communicating. We shared tip #1 –
Don’t be antisocial, and included a number of suggestions of how to be social and successful on social media. Over the next five issues of PEN eNews Volume 2, we will provide highlights of this resource to help you dial into the digital age with confidence and professional integrity.
Tip #2: Maintain professional boundaries and privacy.
Social media has blurred the boundaries between professional and personal life. For instance, many health professionals are unsure how to react when contacted by patients wanting to be Facebook friends. It’s important to maintain your privacy and that of your friends and family online, but you don’t have to avoid communication with patients, clients or the public.
There are many ways to set up separate private and professional social media profiles and pages. Make sure you still add your personality and “slice of life” insights to a professional platform – just be calculated about the content. Your friends and followers will more likely build a rapport, recommend and “like” you, if they feel they are engaged with a “real” person. Aim to:
- Set up professional platforms for all social media, such as a “professional” Facebook page, in addition to any personal accounts you hold. Your professional platform could be in your full name, a catchy handle like “nutritionguru” or that of your business or practice. Determine the scope of your “dual identities”.
- Keep your professional “brand” consistent across multiple platforms.
- Lock the privacy settings for your personal accounts and consult with an IT expert to ensure these are maintained during social media site upgrades.
- Never share private or personal information about your patients, clients, work or co-workers without consent.
- Ensure that any patient or case study cannot be identified by the sum of information you post online, even if posted in different time periods or on different social media platforms.
- Be choosy when adding geolocator to your updates or using check in tools, like FourSquare or Facebook Places. You may be out at a private event and not wish to be identified. Or you may inadvertently reveal your home address, your children’s school or where you run alone at “6am every Monday morning”.
- Place a disclaimer on your blog or social media accounts about the scope of your nutrition news and tips, so this cannot be misinterpreted as individual health or medical advice.
- Be cautious responding to direct requests for nutrition advice while on social media. It is less risky to refer the follower or friend to a third party resource, than give a professional opinion. You may like to share a link to information on your national dietetic association website or another reputable organisation. And include words like “generally speaking” when answering questions.
- Be proactive and protective of others. Flag to any colleagues steps they may like to take, in order to better maintain professional boundaries and privacy.
As regulatory rules may vary, dietitians should consult their regulatory bodies and be familiar with codes of conduct within their location of practice.
Stay tuned for Tip #3 in the next PEN eNews 2(3).