Social Media: Dialling into the Digital Age Part I
Highlights of this article have been drawn from the Dietitians Association of Australia’s, ‘Dialling into the digital age: Guidance on social media for DAA members’ resource (2011). Authored by Emma Stirling, and DAA Reference Group members Catherine Saxelby, Zoe Nicholson, Tara Diversi, Sally Johnston, Lisa Simpson, Maree Garside, and Frances Gilham.
Are you engaged in social media? Interested in using social media, but want some guidance on how to do so professionally? In 2011, the Dietitians Association of Australia published a resource for its members to provide this kind of guidance. Over the next six issues of PEN eNews Volume 2, we will provide highlights of this new resource to help you dial into the digital age with confidence and professional integrity.
“Social media is not a passing fad. It is simply a new way of communicating. New environments pose new challenges, but also exciting
opportunities. Many of us will need to learn new skills to simply keep up with our savvy students and the next generation of digital natives. And many of us will shine and drive nutrition innovation for the profession, in this emerging space that easily amplifies our voice. If we embrace social media, we are more likely to win the race and stake our rightful place, as the online, ‘go to’ experts in nutrition. We hope these tips encourage you to dial into the digital age with confidence and professional integrity.” Julie Dundon DAA president.
Tip #1 – Don’t be anti-social! You will be more successful on social media if you publish positive, meaningful and respectful content. Remember that even if you post a nutrition comment as an individual, you are representing the profession as a whole. A comment you post in the heat of the moment can still appear in search engines years after you have cooled down.
Aim to:
- Take time to listen and get to know a platform and community before you engage or start promoting your messages and content.
- Avoid remarks that are offensive, untruthful, threatening, discriminatory or demeaning.
- Respect diversity and remain appropriate and polite when disagreeing with others’ opinions.
- Pause and think before posting – is the communication channel appropriate for the message you are sending?
- Consider conducting a private, off-line conversation or direct message if you have an issue with a person or their content.
- Regularly search for your name, practice or organization online and assess the content that ranks highly. Contact anyone posting material about you that is inappropriate.
- Project a positive image of what we do. Every dietitian plays an important role in the success of the profession and our public image.
- Pay it forward and support your colleagues by sharing, commenting and promoting their expert content with acknowledgement. The success of one dietitian contributes to the success of many.
- Be a ‘scout’ for compliments and criticisms of your national dietetic association. If you come across positive or negative remarks about your association through social media that you believe are important, forward them to the organization.
- Be aware of your dietetic association’s policies and guidelines when it comes to engaging in social media.
- Maintain your obligation to your professional or regulatory body’s Code of Professional Conduct and report any concerns about unsatisfactory professional conduct to the appropriate body.
Stay tuned for Tip #2 in the next PEN eNews 2(2).